How we compare casinos
1. Licence and company check
Before we open an account we look up the operator on the UK Gambling Commission register and check the parent company. A brand that is not actively licensed to serve players in Great Britain does not appear on the comparison page.
2. Account opening
We register with a real UK account, using a normal email address. We note how many steps registration takes, what data is requested up front and whether the operator pushes promotional opt-ins by default. We also check that responsible gambling tools are presented at sign-up rather than hidden in the account menu.
3. Cashier and identity checks
Where practical we make a small deposit, then request a withdrawal once verification is complete. We log how long verification takes, what documents the operator asks for and whether the cashier supports debit card, PayPal, bank transfer and any newer methods such as Apple Pay or Trustly.
4. Game lobby
We test the slots library and live casino on both desktop and mobile, paying attention to filtering, provider variety and load times. We note whether jackpots and table games are clearly separated from slots, and whether demo play is available without logging in.
5. Terms and promotions
Bonus terms are read in full. We focus on wagering requirements, eligible games, maximum bet during wagering, time limits, withdrawal caps from bonus winnings and any region or currency restrictions. We flag promotions where the headline number is not supported by the terms underneath.
6. Responsible gambling tools
We check that deposit limits, reality checks, time-outs and self-exclusion are easy to find and easy to use, and that GAMSTOP and GamCare are visible from the main responsible gambling page. Operators that bury these tools score lower on this criterion.
7. Support
We test live chat and email at two times of day. We note how long a reply takes, whether the agent answers the question and whether the help centre actually contains useful self-service content.
8. Final score and write-up
The editorial team agrees a single score on a 1-10 comparison scale and writes the review in plain language. The score is a comparison indicator only — full background is on the Editorial Review Policy page.